Practical AI for Engagement Professionals with Julian Moore
Take your AI skills further with guidance from respected AI strategist Julian Moore in this four-part masterclass series, designed specifically for engagement practitioners. Together, we’ll explore practical ways AI can support your work across data, content, tools, and ethics. Each session builds on the next to provide a cohesive learning journey—though you’re welcome to join individual sessions too.
Whether you’re looking to sharpen your reporting, create more personalised outputs, or address legal, integrity, and ethical questions around AI with confidence, this series offers hands-on techniques and insights you can apply immediately.
Register for the full series to unlock exclusive benefits:
- Access to a customised AI tool you can revisit after the sessions
- A guide on how to personalise your own GPT, trained to work with your content and preferences for maximum reasoning and impact
- Co-create the final masterclass—your questions help shape the discussion
- Save $165 when you book the full series—four sessions for just $715 (normally $880)
To get the most out of these masterclasses, you’ll need access to the paid version of ChatGPT (ChatGPT Plus). While you can still attend without it, certain hands-on activities and follow-up work will require ChatGPT Plus to replicate the processes demonstrated.
Most of the skills and methods taught are also highly transferable to Microsoft 365 Copilot, and Julian will include demonstrations of Copilot in Outlook, Teams, Word, and Excel so participants using Copilot can apply the learning directly.
All sessions are hosted live via Zoom, with interactive Q&A and live demos, and include access to the recording for 30 days so you can revisit the content.
Masterclass Series
Masterclass 1:
From raw data to real insights – AI-powered analysis and reporting
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Turn your data into stories that matter. In this hands-on session, you’ll learn how AI can help you analyse, visualise, and communicate engagement insights—faster and more clearly. Working with real-time survey data, you will explore how AI can support everything from spreadsheets to forecasting, presentations, and video generation.
This session has now passed. Please see next available session.
Masterclass 2:
Bringing your visual content to life with AI
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Create professional, on-brand visuals with ease. Learn how to use AI to create professional, on-brand images—aligned with your style guide and audience. Explore tools to generate visual assets and even edit photos or illustrations using simple prompts.
No design background required.
This session has now passed. Please see next available session.
Masterclass 3:
Creating your own AI assistant – no coding required
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Build a personalised AI assistant that works with your content, learns your preferences, and helps you make decisions. Before the session, you’ll vote on a sample case study to shape the live build. Julian will then guide you step-by-step through creating your own tool, using real-world engagement scenarios.
By the end of this session, you’ll know how to create a practical AI assistant to use in your work.
Masterclass 4:
Using AI with integrity – legal, integrity and ethical considerations
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How can you use AI responsibly in engagement? In this final session, Julian will explore key legal, integrity, and ethical considerations—based on your real questions. Expect us to tackle community expectations, transparency, and how to respond to tricky questions with confidence.
An essential conversation for anyone integrating AI into public-facing or sensitive work.